Air conditioning doesn't have to be complicated

Making AC as easy as A to Z

go direct

cut out the middle man fan

When we say “cut out the middle fan”, we mean we are the most direct route to get fitted air conditioning installed. Manufacturers do not install aircon, and we have the closest possible partnership with Daikin, the leading AC brand. This, coupled with our own electricians, F-gas engineers, and scaffolding company, means that we can pass the cost and time savings on to you. No middle man.

our passion is
heating ventilation air conditioning clean air our customers sustainability saving the world you your air your family your friends your health your future

Direct Air Conditioning is a long established British company that work across England, Scotland and Wales. We specialise in domestic and commercial air conditioning installation, repair and servicing. The company began in 2003, after founder Steve Metcalfe tried to find a cost effective way to keep his conservatory both warm in the winter and cool in the summer. Then he stumbled upon air conditioning but hit another roadblock: who would install it? After a long search he found no manufacturers would install their units, and installation companies that have the qualifications required to handle the machinery added huge profit margins, despite low quality work that didn’t live up to his ex-military standards.

So Steve and a growing group of like-minded people set up Direct Air Conditioning to provide the best for less, guaranteed with our Best Price Promise, like John Lewis for air conditioning. We aim to go above and beyond to provide the ultimate user experience, bringing UK air conditioning into the 21st century. That’s why we’ve spent years curating helpful guides (many of which are the first and best in the UK) that simplify the complicated process and cut out the middle man fan.

Two of our favourite guides are firstly our unit selector, which allows you to easily browse your options before getting air conditioning units installed. Secondly, our living room air conditioning installation guide, because we love relaxing comfortably all year round, no matter how hot or cold it gets.

Team Members
Happy Clients
Ducts taped
Systems installed

why we're cool

other than the puns

FM Solutions

We are part of the FM Solutions Group, one of the UK's most trust facilities management groups.

17+ Years Experience

We have been HVAC engineers since 2003. We've had our ten thousand hours.

One Stop Shop

As well as being one of the UK’s leading air conditioning installers we also provide servicing, maintenance and repair.

Fully qualified

Our engineers are fully compliant and up to date with all Refcom F-Gas regulations.​


Our services are available anywhere in England, Scotland and Wales.

No Hidden Fees Guarenteed

Unlike some HVAC installers, what we qoute is exactly what you pay.

Cooling or heating? we won’t be beaten!

Our company values every customer and makes sure they get the same high quality installation and service, and is fully satisfied with all the work we have done. To make sure this is achieved we follow several procedures. The first is to make sure that all our air conditioning engineers and electricians are fully qualified in their respective roles. This means that on each job, the team present will be qualified to City and Guilds standards and are fully REFCOM registered. With their experience, they rarely find a job that they cannot engineer around, despite the variety of possible locations air conditioning may need to be installed. Furthermore, every job is quality checked to make sure that every customer is happy with every job completed. In doing this, we get to have face to face interactions with all our customers and get to hear first hand what they thought to our service and how we can improve. This gives our service a very friendly approach and so you will never receive a cold call from us.

Our commitment to sustainable practices and renewable energy is the 


  • Free, no obligation surveys, quotations and designs nationwide
  • Being independent, we can offer you the ‘Best Value’ scheme for your requirements
  • We are accredited installers for Daikin, the world’s leading manufacturer.
  • Our engineers are trained in the installation of the very latest equipment available to you
  • We offer a five year parts and labour warranty on any of our installations
  • Our unique sizing warranty gives you complete peace of mind because if we get it wrong, and the system does not perform well enough for the room it is in, we will replace it at our cost, ensuring you get the system you need.

contact us for all your hvac needs

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